From Linked Data to Lost Decisions: Why Integrated RWD Still Fails at Payer Review
- Examining why technically strong real-world datasets and evidence still fail to translate into payer approval and real patient access
- Identifying where data integration improves insight but does not address payer concerns, operational barriers, or patient access challenges
- Aligning evidence strategies with how access decisions are made and implemented, including patient pathways, support programs, and real-world constraint