Kelly Zou
Head of Global Medical Analytics & Real-World Evidence A14Purpose Network
Seminars
Tuesday 28th October 2025
Real-World Evidence in Value & Access
Tuesday 28th October 2025
7:50 Chair’s Opening Remarks
Tuesday 28th October 2025
5:10 Chair’s Closing Remarks
Tuesday 28th October 2025
3:10 Real-World Evidence in the US & Europe: Trial Optimization, Digital Health & Artificial Intelligence
- Describe methods for target clinical trial emulation and optimization using RWE
- Share best practices on digital applications where RWD and RWE can be captured
- Envision the applications of AI/ML/GenAI to advance biopharmaceutical and healthcare
