Monica McClain

Company: Ionis Pharmaceuticals, Inc.

Job title: Director, Medical Evidence Generation

Seminars:

5:10 Effective Strategies for Communicating the Value of Real-World Evidence to Internal Stakeholders & Driving Cross-Functional Buy-In 5:00 pm

Tailor RWE communication to highlight its impact on regulatory approvals, market access, and patient outcomes, making it relevant to each internal stakeholder Use compelling case studies and data-driven insights to demonstrate how RWE supports decision making and enhances overall business objectives Establish a cross-functional working group to align on RWE goals, ensuring buy-in from all…Read more

day: Day 1 Final pt